Additionally, image “Alt” text, page layout and written content is geared toward increasing your online visibility. We have written page titles, page descriptions and keywords that are specific to your offering and geographic location. Yes, RSA has taken great care to ensure that your website is optimized for local searches in your area with regards to your “on-site” optimization. The new RS Store Websites does offer a location map so that each store website can show customers all of your locations with links to the the other store websites. The sites should mention the other locations, but not be the focus of the meta-data or keywords. A website that contains keywords and meta-data that include “shipping” and “Madison” and “Milwaukee” and “Green Bay” will show up lower in search results because it will be deemed “less relevant” by search engines…it’s an imperfect system.įor the best possible ranking in local search results, RSA recommends having a single website for each location. If a potential customer does a search for a shipping store in Madison, WI, the search engine will return results with shipping stores with websites that contain keywords and meta-data that include “shipping” and “Madison”.
Search engines display search results by relevance.
All “meta data”, keywords and website content is focused on a single location This gives you the maximum weight in search results for a given “packing, shipping, mailing, etc.” related search in your area. RS Store Websites were designed, and search engine optimized, to support one store location.
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